What is the best way to make your Intellectual Capital work for you?
Intellectual Capital works at many levels, and understanding how they can all contribute is essential in making them work for you.
Put simply, there are three different directions you need to look at.
The first is upstream, when you take in other people’s Intellectual Capital. This translates into questions like:
- How should you deal with the IP created by your employees?
- What about your subcontractors?
- How to engage with suppliers – through open innovation, closed collaboration?
- Who should own what, and who can use what?
The second is towards your competitors and business partners. Other questions arise at this point:
- How much information do you share? How secret do you want it to be?
- What about pooling or sharing Intellectual Capital?
- Can your competitors block you, by using their IP rights?
- How do you get the most value out of using your Intellectual Capital this way?
The third is downstream.
- Should you keep, share or transfer IP to customers?
- Which licensing model is most appropriate for you and your technology?
- How do you adapt to changes in your business environment affecting your IPRs?
- How do you avoid, in your market, to become what the music industry became after Napster?